TonyQuang
Digital Marketer · Content, SEO & AI-Assisted Growth

Marketing that does the whole job: strategy, content, and the numbers to prove it.

Marketing Coordinator at GOAT Financial Services. Master of Marketing (Macquarie University). I work across the full stack of digital marketing: SEO, content, email, social, analytics, and I build AI-assisted workflows that make all of it faster and more consistent.

Get in touchSee my work ↓

Sydney, Australia · Marketing Coordinator, GOAT Financial Services

LinkedInEmail
Tony Quang smiling in a navy suit

22%

Lead quality lift at GOAT Financial Services

5

Deliverables in the flagship brand and campaign case study

3

Certifications earned in 2025, from Google to Salesforce

Tony Quang smiling, wearing a chambray shirt

About me

Good marketing is rarely one skill. It is a system: brand voice, content, distribution, and measurement, each one dependent on the others. I work across all of it, on principle. Separating them was always the mistake.

I started in recruitment marketing at Circle Recruitment & HR, then moved into financial services at GOAT Financial Services. Somewhere in between: a Master of Marketing from Macquarie University, on top of a business degree in finance and marketing from the University of Wollongong.

Here is what sets the work apart. I do not open a chat window and hope for the best. I build structured AI marketing workspaces: codified brand voice, customer profiles, and reusable workflows, so output stays on brand at scale while a human keeps the strategy. Search is shifting toward AI-generated answers; AEO and GEO are where I have already placed the bet.

The numbers matter, obviously. But tone is what I notice first. A brand that sounds like itself, whether a blunt sports coach or a financial services firm, is one that has been paid proper attention. Most have not.

What I do

A full-stack marketer, plus an AI-assisted edge.

Content & Brand Voice

Blog posts, landing pages, email sequences, and social content, always anchored to a documented brand voice. I codify how a brand speaks so every piece sounds consistent, whoever or whatever produces it.

SEO & Organic Growth

On-page SEO, keyword research, search intent mapping, and content optimisation. I manage website content and landing pages with SEO and content teams to grow organic visibility.

Email Marketing

Campaign strategy and full-sequence copywriting, from campaign brief and audience segmentation through to every subject line and CTA.

Social Media

Monthly content calendars and platform-native copy: timely, hook-driven posts built around real market events, with clear CTAs.

Website Management

Hands-on WordPress and Elementor: page builds, content updates, backups, and site migrations, managed end to end.

Analytics & Conversion

Google Analytics (GA4), KPI tracking, performance reporting, and conversion-focused page optimisation.

Differentiator

AI-Assisted Marketing Systems

My differentiator. Brand-agnostic AI workflows: context files that encode brand voice, ICPs, and business facts, so AI tools generate on-brand campaigns and creative briefs at scale. Foundational AEO/GEO knowledge for the emerging AI-search landscape.

More work

Published, shipped, still live.

GOAT Financial Services

Full-Stack Marketing: Published Work

Mortgage broking firm, Sydney · Ongoing role since June 2025

Visit goatfs.com.au ↗
  • SEO content (live): long-form, keyword-targeted blog articles, including a refinancing fundamentals guide and a pillar piece targeting "Mortgage Brokers Sydney," "self-employed home loans," and "first-time home buyers."
  • Social media (live): wrote and published the monthly social calendar, translating policy changes like the October 2025 Home Guarantee Scheme expansion into plain-English content for first home buyers.
  • Audience research: built target-audience profiles from ABS lending statistics and IBISWorld's Mortgage Brokers in Australia industry report.
  • Website management: full WordPress/Elementor ownership, covering page builds, content updates, backups, and site migrations.
  • Design work (Canva): branded social and campaign creative, including a 38-page local-area content pack and a 7-page portfolio presentation.

Live blog posts

First Home Buyer Guide 2025: Secure Your Dream Home in NSWWhy It Makes Sense to Refinance Your Sydney Home Loan in 2025Home Loans for Self-Employed People and First-Time Home Buyers

Circle Recruitment & HR

SEO & Research Reports

Recruitment and HR consultancy · Internship, Jul–Dec 2024

Visit circlerecruitment.com.au ↗
  • SEO competitor analysis: audited SEO strategies, sitemaps, and keyword usage of six competitors in the HR services space to identify content gaps and ranking opportunities.
  • SEMrush performance audit: analysed backlink profile, authority score, and organic traffic trends, with recommendations for backlink strategy.
  • Corporate training webpage strategy: researched best-in-class competitor pages and produced layout, content, SEO, and lead-capture recommendations.
  • Homepage layout redesign, still live today: Tony's website layout recommendations were adopted for the Circle homepage and the site still uses that layout.
SEO sitemap report ↗
Experience

Where I've done the work.

Marketing Coordinator

June 2025 – Present · Sydney

GOAT Financial Services

  • Improved lead quality by 22% through content refinement, audience targeting, and conversion-focused landing page adjustments.
  • Manage website content and landing pages, supporting SEO optimisation and user engagement across key pages.
  • Collaborate with SEO and content teams on keyword strategy, on-page optimisation, and organic visibility.
  • Produce and optimise landing pages, blogs, and campaign messaging aligned with search intent.
  • Track performance in Google Analytics to find traffic and conversion opportunities.
  • Apply AI tools to content creation, keyword ideation, and scalable content structuring.
  • Manage the company website end to end (WordPress/Elementor), including backups and migrations.
  • Write and publish the monthly social media calendar and SEO blog content.

Marketing Intern

July 2024 – December 2024

Circle Recruitment & HR

  • Supported marketing campaigns across website, blog, and social channels.
  • Drafted and edited marketing communications with a consistent brand tone.
  • Conducted competitor and audience research that contributed to improved blog engagement.
  • Monitored engagement and prepared campaign evaluation reports.

Freelance / Project Work

Brand, research & campaign strategy project

Sports nutrition & performance coaching practice (QLD)

  • See featured case study above for full scope and deliverables.
Education & certifications

Always adding to the toolkit.

Degrees

  • Master of Marketing

    Macquarie University · 2025

  • Bachelor of Business (Finance & Marketing)

    University of Wollongong · 2024

Certifications

  • Sales and CRM Overview

    Salesforce · January 2026

  • Salesforce Sales Operations

    Salesforce · December 2025

  • AMI Student Member

    Australian Marketing Institute · November 2025

  • Adobe Graphic Designer

    Adobe · July 2025

  • Google Digital Marketing & E-Commerce

    Coursera · June 2025

Featured Case Study

A sports nutrition & performance coaching practice (Sunshine Coast, QLD)

Client name withheld pending confirmation. Ask Tony if you'd like the named version.

A completed research and strategy project: a full brand-to-campaign marketing system for a dual-founder practice (an Accredited Sports Dietitian and an S&C Coach) helping teen and adult athletes fuel and train properly.

Early growth stage: strong Instagram presence and referrals, but inconsistent bookings, a dormant email list, and no content targeting their most valuable niche: teen athletes and sports parents.

01

Brand voice & visual identity analysis

A 10-page brand voice report distilled into working guidelines: brand archetype (The Guide + The Friend), four scored voice dimensions, approved and banned vocabulary, and context-by-context tone rules, plus a visual system analysis.

02

Positioning & audience strategy

Competitive analysis across four competitor types, surfacing unoccupied territory: the "two disciplines, one plan" dual-founder angle and a direct-to-sports-parent voice no competitor was using. Detailed ideal customer profiles for both buyers.

03

Email reactivation campaign: "Try Juzzy Free"

A complete 2-week campaign strategy to activate a list that had never been emailed: full campaign brief plus a ready-to-send 4-email sequence in the brand's voice: reactivation, problem-agitation, proof, and close.

04

Instagram carousel content series

A series of six branded carousels on performance topics, built on reusable templates for ongoing use.

05

An AI-assisted marketing workspace

The system behind all of it: brand voice, customer profiles, and business facts live as context files, and content workflows are brand-agnostic and reusable, so any future campaign pulls the brand context automatically.

Brand voice, scored

From the 10-page brand voice report.

Casual8/10
Playful6/10
Simple7/10
Bold7/10

Let's talk

Got a brand that needs a system, not just posts? Let's talk.

ducquang2003@gmail.comConnect on LinkedIn

0489 299 005 · Sydney, Australia